Internet Marketing is online counterpart of real world marketing. Activities like SEO to attract more traffic to your website, selling airlines tickets on e-commerce portal or running an email campaign to create awareness about an environmental issue - all are internet marketing activities. Internet marketing creates the core of online strategy and practical course of action depends on many factors like type of business, goals to achieve, available time frame, scope, budget, geographies to cover etc.
Following lists of paid and unpaid activities are not exhaustive and there exist many others having varying degree of success ratio.
Unpaid activities
| Search Engine Optimisation | SEO or Search Engine Optimisation is the continuous process for better ranks in popular search engines like Google, Microsoft Bing, Yahoo etc. It is considered one of the best ways to build successful business nowadays. |
| Viral Emails | Viral mails are those which receivers feel tempted to forward. They have to be appealing to the target audience, interesting and smartly drafted/crafeted for brand promotion. Generally the viral idea is the most important thing for overall success of the campaign. |
| Blogs - text, audio and video | People surf web to satisfy information hunger. Quality contents attract not only visitors but search engines as well. Though quality blogging demands quality time, it pays. |
| Newsletters | Newsletters keep your brand alive in the mind of visitors. It offers best proposition to synchronize real world business strategy with online strategy. |
| Social Applications | Applications for Facebook, Orkut, Linkedin etc. Success in social space = Unique idea + Engaging creation. |
| Innovative | Web sphere is continuously evolving and surprises everyone with new things almost daily. Identifying trends of tomorrow before your competition and acting like a thought leader always pays. |
Paid activities
| Search Engine Marketing | SEM or Search Engine Marketing is the trend of today and has occupied center space in online marketing strategy of many marketers. Most SEM program works o Pay Per Click methodology in which a marketer needs to pay the search engine company only when a visitor clicks on its advertisement. |
| Display Advertisement | Advertising on other websites (called publishers) via text link, banner or video. Charges are payable either on number of impressions basis or on Pay Per Click (PPC) basis or both. Advertising network works as a bridge between advertisers and publishers. There are many display advertising networks including popular ones like Google, Microsoft and Yahoo. |
| Mobile Media | This works very similar to display advertisements on website with notable difference in target audience. Different geographies have varied demographics related to mobile usage and the marketing strategy requires detailed study. |
| Others and Innovative | There are other ways which cannot be included in the above classification. Moreover, web is evolving domain and offers many novel ways to promote brand alsmot daily. |
Different Internet Marketing activities offer different Return on Investment (ROI) and calls for detailed planning before selecting which activities can maximise ROI for your business.
As a matter of fact, a book can be written on what, why and how to use Internet Marketing for online success.
Write to us to learn more about how our Internet Marketing offerings can help your business grow in the wildest possible ways.
