Creating professional quality website or web application is at the heart of online success.
Quality Checklist
| Look and Feel | Color scheme, layout, images and typography (fonts etc.). Decent look and feel motivates a visitors to explore your website. |
| Usability | Link configuration, information architecture and front-end engineering. Better usability results into visitor's engagement and goal realization. |
| Reliability | Robust technical architecture and programming - on-page and on-server. Unreliable website triggers frustration in visitors' psyche and cost a lot. |
In short, A visitor must get engaged when he comes and interact with your website. This engagement will give him a tunnel to connect with your brand and urge them to explore your offerings. When a site is truly engaging, there are decent chances that the visitor will come to your website again and again and will make an inquiry or purchase tomorrow if not today.
Tools and Technologies
| Front End Engineering | XHTML, CSS, XLS, Yahoo User Interface, Google Web Toolkit, Adobe Flash, Flex and AIR, AJAX |
| Server Side Scripting | PHP and Java |
| Database | MySQL, PostGRE and XML |
| Hosting Environment | Linux and Windows |
| Open Source CMS | Joomla(PHP), Drupal(PHP) and dotCMS(Java) |
| Open Source E-Commerce | Magento (PHP) |
| Cloud Solutions | Google App Engine and Amazon EC2 |
Web development is a continuously evolving domain. Few years ago, a website was about many web pages linked together and stored at a central location and information sharing was the prime objective. Today is time of user experience and engagement. More and more web marketers are aware of the fact that without two way interaction, it is difficult to create an online brand. This phenomenon has created many opportunities for smart web marketers to build and nurture the brand - online way.
